Hi MarionI am pretty much on the same boat. Speaking of Adobe Analytics integration in particular, the prime benefit of using DTM comes when we create a bunch of rules that send different data. At the tool level, we can setup few variables, and few on rule level. To my knowledge, the fields which don't receive data from the calls to data elements, will not be submitted in the image request unless you assign a default value. You may try this and share your feedback.For the use case of our discuss...