since ‎20-07-2017
‎10-12-2019
lindseywilliams
Level 1
Increased bounce rate from Safari browsers
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lindseywilliams

lindseywilliams
- Adobe Analytics
We have seen a significant increase in bounce rate from Safari browsers, seems to be related to Safari’s ‘Top Sites’ page. A website that features in the Top Sites page gets visited even if the user does not actively visit the site. If the ‘Top Sites’ page is refreshed each website appearing will reload, in the case of our site this reload triggers an Omniture call – in many cases there will be no further activity on the site hence the increased bounce rate. This appears to be an industry wide i...

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