It would be interesting if you could turn this document into a REAL audit checklist. Maybe you can show some samples of the types of values that are being collected, so you can check the type of data that is really coming through, not only the one that is supposed to be there.

Why not using regular expressions? Google Analytics use that, which means there is already a lot of people already familiar with this notation that helps users willing to go "beyond the basics".  As a matter of fact from what I remember Test & Target already uses regular expressions. Can this be lev...