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hazenj
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Joined the community 20-07-2017 2:23:55 PM
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Make Genesis data available in Discover
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hazenj
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hazenj
- Adobe Analytics
Right now Genesis integration data is not available in Discover. Example, post-impression data from DoubleClick can not be utilized inside Discover. I'd love to create segments with that kind of data, but can't because its not in there.

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Segmentation using Time
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hazenj
- Adobe Analytics
Love to see Omniture build time dimensions into segmentation capabilities. Example, say I want to create a segment of visitors in Discover (or Sitecatalyst I guess) that came from this particular campaign on this date (or date range) and then observe their behaviors over time. This becomes valuable in looking at upper-funnel marketing campaigns and branding campaigns where you are looking at gaining awareness. By creating the segment you can see if those visitors ever end up doing something you ...

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Re: Capture campaign data in a way to see multi-touch interactions leading to a conversion
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hazenj
- Adobe Analytics
Hi Dave, I've talked to Nate Purser a few times over the past couple of years on this topic and now sounds like you guys have made some interesting progress. I'll be Summit, so I'd definitely like to chat with you about this. Also, would like to see what kind of visualization you guys are thinking about as far how you'd use the data in an interface.

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Capture campaign data in a way to see multi-touch interactions leading to a conversion
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hazenj
- Adobe Analytics
There should be a way to capture all the campaign tactics involved with a conversion and give users the ability to slice and dice that data.There are capabilities such as Cross-Visit Participation that allow for capturing each campaign tracking code in a sequence to see the string of events that lead to a conversion. The problem is that is based on grabbing a parameter out of the query string and creating a temporary cookie. A better way to do this is through a backend rule that tracks each visi...

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Ability to remove, filter out, or change bad data
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- Adobe Analytics
I've always wanted the ability to remove/filter out/change bad data from a report suite without having to use some scary Data Sources upload to remove data. Some examples of data that would need to be removed/filtered out. Suppose your website has a spike in fraudulent orders and you want to take them out of the dataset as they are tainting your commerce and campaign data. Today, that is a real pain to do. Suppose that you are running a foreign ecommerce site and the exchange rate is incorrect a...

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