since ‎20-07-2017
‎10-12-2019
davidlcook
Level 1
Re: Capture campaign data in a way to see multi-touch interactions leading to a conversion
Avatar

davidlcook

davidlcook
- Adobe Analytics
Hi hazenj, I too would love to see this exact solution integrated into the tool as an "out of the box" feature. However, we currently do have an "Advanced CVP" solution through Engineering Services that allows for (I believe) everything you mention here. When a conversion occurs, this solution will pull data about that specific visitor from Data Warehouse and reallocate the conversion value across touchpoints based on any number of personalized rules. The campaign/channel attribution for that co...

Views

2.7K

Likes

0

Replies

0
Likes given to