I think the pain level of clearing out data in general in AAM is sufficient to have a feature where we can delete an item and remove and delete any associated items. BAAAM does not offer a direct solution to this issue. Agree that its a slightly dangerous feature hence the suggestion that this featu...

Currently deleting a segment can be a pain for a number of reasons1) A segment cannot be deleted because it is mapped to one or more destinations2) A segment cannot be saved if it contains traits from a disabled third party feed to remove those destinations I would like a single click (with a confir...

Currently Adobe Analytics is not one of the destination options for sending split audiences. If enabled this would allow for deeper analysis of individual sub segment behaviour which is not possible int he Audience Lab UI.

We have many apps and many websites, often when defining a trait it would be more useful to start with a value than to start with knowing the key to look at in Data Explorer search.This way I could see all the key's across all my apps and websites that have match for a phase. This would help me map ...

This would provide a quick way to see where the trait is actively collecting data from. It would also provide instant feedback if an expected source was not matching the trait. So somewhere in the UI have a breakdown like the following :-Sources CountSDK - 0  (This indicates that the trait does not ...

Multiple segments should be able to be added to a targetable audience in AAM e.g segments within a segment.

Currently AAM - attempts to set a 3rd party cookie for mobile devices. Most mobile devices including all iOS reject 3rd party cookies.  Adobe offer the current work arounds to this issues :-  1) Client can set their own ID for those using mobile devices (requires authentication). For many websites i...

Currently this requires a consultant to enable the semgent in AdLens. Sould be automatic once the destination is set on the AAM side.

The primary means of controlling the data modelling function is via data sources label for traits. However this is quite inflexible when creating multiple models that should run against different sub sets's of data since a trait can only belong to 1 data source.

AAM - should have more robust mobile device detection capabilities