Signals are the atomic units in Audience Manager and are expressed as key-value pairs.The key is a constant that defines a data set (e.g., gender, color, price).The value is a variable related to the constant (e.g., male/female, green, 100).Comparison operators join the key-value pair and set the re...

Understanding the Basics :What is a Signal? What is the naming convention for defining keys?

Hi Rama,The product security section is an indication towards, how the AAM's security works broadly. As per my knowledge It doesn't require any additional effort while product implementation. I am checking with internal product teams meanwhile and would update you on this thread.Thanks,Gaurang