Agree but the problem with that approach is we look at multiple metrics to determine a winner and auto-allocate looks at only 1 primary metric to determine the winning variant. Isn't it? In such a scenario, what do you suggest?
Question on using customer attributes for personalization - what is a recommended testing approach when the sample size becomes small (after applying customer attrbutes) and you want to run a test for a short duration (say 4-6 weeks)? I am thinking of increasing the ramp to 50% but are there other a...