@Jennifer_Dungan got it! this was helpful.  I have worked in primarily B2B organizations when using AA, so using Event Serialization in a cart would be a newer experience for me.  Your original request makes sense to me now.  

So, the best way to see page/URL attribution to a conversion event that is likely not on the list of URL's (ex: see a homepage's CR impact to a form complete that occurs downstream in the journey), it is still better to use a "visit" based segment.   And that, there is not an Attribution model that ...

Is the tracking code page of the URL query? in that case you can just create a URL dimension with the data element set to just capture the URL and exclude the query.   If the code comes in as part o the actual URL, you can still use JS to create a data-element for URL that will separate the code fro...

Hello @DhanA2 ,  We have had to get creative with "Bounce Rate" as well.  I agree with @Jennifer_Dungan  that the out of the box bounce rate is not really helpful.  This is for several reasons: If you have iFramed information on your siteIf you have an SPA site or parts of your siteIf you are using ...

Hello @Jennifer_Dungan , I just want to make sure I understand this correctly.  Are you talking about ECID or any ID being captured into an eVar?  Because capturing ECID into an eVar automatically gives you 255 characters right?   That is what we do, we capture the ECID into an eVar, and use that as...

Agree with @Jennifer_Dungan on this.  If you want a "rate" based metric for the calls, then simply create an event that fires when the visitor clicks the "call" CTA.  Then, create a ratio metric called "Call Click Ratio" where [# of call clicks] ÷ [visits]

Agree with @leocwlau, You should really only use Occurrences to directionally understand call volume.  Occurrences provides page view + on page events.    Regarding "unspecified", you are likely going to see this when the related dimension is not capturing values for that dimension for the related h...

Do you have "unspecified" or "Low Traffic" filtered out?  Might be that is what is making the delta.  Low Traffic will often happen for ID based dimensions if you go over the 500K monthly limit.   Another thing to look out for is your dat range selection vs your dimensional month items in your table...

Hello @asdf12341z ,  This might work: Step 1 -  Step 2 - Step 3 -  Step 4 -  Step 5 -  This should allow you to see who is coming from Pages B-D (as a combined possible locations segment) and arrived to A on the next hit (meaning that they clicked on something that sent them to Page "A".  )   

We implement Drift using Adobe Launch.  We would also like to do A/B testing on Drift using Target (not Drift's internal A/B testing tool).   Does anyone have experience doing this?  I was thinking of using the same CSS selector for Drift on a page, and then swap out the Drift-iFrame script with the...