Hey @Asutosh_Jena_ thank you for your reply! That approach sounds plausible, we'll work on it in an author+test+publish run mode scenario...Yes, you got the requirement, that is the intended purpose.

Trying to configure our AEM authoring to capture our campaign links as you would typically see them in Google Analytics.  Is the approach here the best way to go about it? getqueryparam implementation  [https://experienceleague.adobe.com/docs/analytics/implementation/vars/plugins/getqueryparam.html?...

The last bulleted item was something I hadn't considered! Thank you @Rob_Hornick 

Hey, @Rob_Hornick any preference or best practices on using auto-allocate vs. sample size calculator for a/b testing?