Typically, you should not change the budget by more than 25% to allow the optimization capability to learn gradually. However, when it is necessary to make significant budget changes, we recommend that you let AdLens determine the optimal bids by enabling the Portfolio's spend management option to a...
Currently, regardless of the half-life settings, the models for display bid units give the most importance to recent days because of the volatile nature of the display markets. For search and social bid units, however, the half-life settings for the portfolio have a significant effect on predicted p...
Based on the current set of bid units in portfolio and the breadth of data available for their cost and revenue models, the optimizer may not be able to find a set of bids that exactly hits the budget target and simultaneously maximizes the revenue. As a result, the optimizer may set bids to spend m...
NOTE: Search and retail revenue models are applicable to search bid units only; display and social bid units use separate revenue models (one per channel). AdLens generates revenue models for each bid unit in a portfolio and uses them to optimize bids. By default, we generate search revenue mode. I...
When the portfolio setting "Auto adjust campaign budget limits" ISN'T enabled, AdLens will stop spending on campaigns when they hit their campaign budget limits, whether or not the full portfolio budget is spent. When the portfolio setting "Auto adjust campaign budget limits" IS enabled, AdLens will...
Employee
Why may a portfolio spend much more than the budget target on some days and much less on other days?Questions
10/15/15
