Dear ArunUnfortunately yes, I still see the following if I take a look at my figures on the level of 'target activities':# of orders + 25% = number of unique visitors (after applying the segment).Seems that I have to look for another KPI to validate my hypothesis (A/B testing)?Thanks!Riet

Dear ArunSure!Many thanks,Riet

Dear ArunThank you for your answer. I've adapted my segment according to your feedback, but that unfortunately doesn't change my figures. Maybe it has something to do with my 'window for audience creation'? I'm revising data from April and kept the default of 90 days.What's your opinion?Thank you in...

Dear allI have a question with regard to analyzing A/B test results in Adobe Analytics. Thanks to the attributes 'target activities' and 'target experiences', I'm able to do extensive analysis on my default and different variant groups. One of the important KPI's I would like to check: what's my num...