Upon inspecting my URLs via a data warehouse dump, I noticed unexpected
query string parameters. Our IT department turned on a Cloudflare bot
protection option that makes some visitors use a captcha to verify that
they're human. I'm not sure why, but it looks like this captcha is tied
to Safari 14 about 90% of the time. This also seems to trigger an
Internal last touch channel.
Over the past month, we've noticed a significant increase in our last
touch attribution going to the Internal channel. Further inspection of
the data shows that this is being driven by Safari 14 on mobile devices.
Is anybody else observing this? Do you know what's going on?