[Value Acceleration] Cultivating a Data Management Culture: How to Build a Center of Excellence Model to Maximize your CDP Investment

[NimashaJain]

Feature spotlight documentation: Segmentation, Audience Portal, Activation (via Destinations), and Customer AI

Recommended blog post: Break down data silos with a new audience framework in Adobe Experience Platform and applications

Building a center of excellence model, focused on customer data management, provides teams with a sustainable framework to adopt new technology, rollout change management, and create and act on unified goals. Is your COE organized for optimal audience creation and cross channel activation as well as using AI / ML features such as Customer AI?  What are your tips, tricks, and best practices?