Suggestions for how to reduce total profiles and data size in RTCDP

[NickMannion]

Hello Adobe Community,

So, our team is trying to do some cleanup on our total number of profiles in RTCDP and data size. I was wondering if any other teams have experience with this and have any good recommendations for how to reduce either.

Thanks,

Nick

[KumarRishii]

@NickMannion To reduce profile count and data size in Adobe RTCDP: tighten identity merge rules, remove unused segments and attributes, filter incoming data, shorten retention periods, and suppress inactive or disqualified profiles.I recommend regularly monitoring profile growth through reports or dashboards.

[bjoern__koth · Accepted solution]

Hi @NickMannion 

there's a beta feature for dynamic datastream configuration that lets you split between "important" and "unimportant" traffic e.g. by sending the important data to a profile-enabled dataset while keeping the unimportant data in a dataset that is not enabled for profile. Obviously, the definition of important is completely up to you, but this approach can surely help.

Since this is still in beta and not yet generally available, you can try to reach out to your customer success manager and ask.

https://experienceleague.adobe.com/en/docs/experience-platform/datastreams/configure-dynamic-datastr...

[NickMannion]

Hi Bjoern,

This is super interesting! Thanks for letting me know about this. I'll check it out.

Thanks,

Nick

[Michael_Soprano]

Use Datastream Overrides for events from Web and Mobile:

- different lifetime for different types of events?

I see your points, this case awaits me in near future