[Release Update] Adobe Real-Time CDP August 2025 Release

[Sukrity_Wadhwa]

Real-Time CDP Collaboration Release

These release notes cover what's new in Adobe Real-Time CDP Collaboration. 

August 2025

Real-Time CDP Collaboration is now available to customers in Canada. It is automatically available to Real-Time CDP Prime and Ultimate customers in these regions.

• Collaboration now supports the following match keys:

  • Hashed email
  • Hashed phone number
  • CRM ID
  • Loyalty ID
  • Hashed IPv4
  • AdFixus ID
• Multiple match keys are now available across Collaboration, giving you the ability to expand your audience size and improve match rates. Multiple match keys can be used when sourcing audiences, establishing connections, and activating audiences.
• The Adobe Experience Platform destination now supports activating audiences with multiple match keys. Additionally, you can now used a linked key when configuring your destination’s mapping to specify which match key is sent during activation. 
• Collaborators can now edit multiple audiences at once. You can now edit audience metadata, connection access, names, descriptions, and categories for multiple audiences using the bulk edit tool. 

Please find the detailed information around the new functionalities here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.

[sessoms25]

Are dates on the Real-Time CDP Collaboration roadmap & confirmed for when paid/social media publishers will be added - LinkedIn, Google, Meta, etc..?

[JoseePMM]

Hi there,

Today, Amazon Marketing Cloud (part of Amazon Ads) is available (more details here). Other ad platform integrations are in testing and will be released in FY26. Adobe will share further details on timing as they are confirmed. Note that today, Collaboration customers and CDP customers can leverage the catalog of Destinations in Real-Time CDP to reach audiences across those paid social channels.  More details on that here.

Check in often as the release notes get updated here.