Profile Look up from orchestration layer

[monsxp]

Does anyone know the best way to perform a profile lookup from web/app directly? There is a third-party (3P) tag on the website that needs to determine in real-time if a visitor is a known customer in AEP. If the customer is not known to AEP, only then does the 3P tag need to identify the visitor. Please note that the web SDK implementation is not yet available. UPS API is not an option here as these API calls will be directly made from client-side.

[Indra]

Very interesting Requirement -

May be  we can mimic the logic implemented in  Same-page personalization

@bitunsen-2022 pls advice

[arpan-garg · Accepted solution]

Hi @monsxp ,

One option is to use the real-time customer profile API indirectly from the client side. You can achieve this by writing an Adobe IO action that interacts with the real-time customer profile API. The client side would call the Adobe IO endpoint, which in turn calls the profile API and retrieves the response.

In Adobe IO, you can parse the response and apply logic (such as checking if the profile has a CRM ID) to return a true or false value to the client.

This approach keeps the internal processing and API credentials hidden from the client. Additionally, you can cache the response in Adobe IO for a specified duration (from minutes to hours) to avoid repeated calls to the profile API.

This is just one example of a potential solution. You can also consider using other tools instead of Adobe IO.

Thanks,

Arpan

[monsxp]

Thanks @arpan-garg 

We are thinking to use Adobe I/O runtime, however peak traffic volume and live hits on experience platform API is what we need to factor in (either using Adobe Runtime or any other middle-ware) - using cache as you mentioned as well. However Adobe has clearly told us that there are no guardrails / performance metrics or guarantees against these API load performance. Therefore without these metrics it is difficult to design any middle layer.