Real-Time Customer Data Platform

NimashaJain · 7/15/24

Hello Team,

Welcome to the Adobe Real-Time CDP Community Mentorship Program 2024! This is the featured Community Discussion/Contextual thread for your Adobe Real-Time CDP Community Mentor, Anil Umachigi!

Anil will be your dedicated mentor, providing valuable support and guidance on your Adobe Real-Time CDP queries as you upskill yourself and prepare for Real-Time CDP certification throughout the program.

Know your Mentor Anil Umachigi (aka @Anil_Umachigi )

Anil is an AEP and RTCDP certified professional. He has been Adobe Experience Platform Community Member of the Year 2022, Adobe Analytics Data Analyst Adobe Analytics Champion 2022, and Adobe Experience Platform Community Advisor. He comes with lot of experience in the Martech stack and is an author of many informative blogs.

Anil works with Wired Widom as a Data Architect. He brings 15 years of expertise in the business and technical realms of Digital Analytics, predominantly focused on Adobe Experience Cloud and Adobe Experience Platform products. He assisted businesses in designing, capturing, managing, and analyzing digital interaction data to provide a comprehensive view that enabled continuous innovation, improvement, and optimization of business outcomes. He is an expert in developing microservices and products for BAU and operational teams centred around Adobe Experience Cloud and Experience Platform products.

Aspirants mapped to Anil

1) Monika Sawant @monsxp
2) Lakshit Rajpal aka @LakshitRa
3) Abhishek chaudhary aka @abhishek2307
4) Vikas Chaudhary aka @VikasChaudhary_
5) Ryan Moravick aka @RyanMoravick
6) Vivekrao Ramrao Bhosale aka @Vivekrao_Bhosale
7) Kamaldeep Chaudhary aka @dataverse
Mahesh Srinivasan @Mahesh_Srini
9) Sairam Voruganti @SairamVoruganti

How to participate in the program

Post your Questions in this thread to connect with your Mentor, Anil, and fellow Aspirant peers.
Stand a chance to win the ‘Most Engaging Aspirant’ recognition from your mentor by participating in a weekly quiz.
Test your knowledge by replying to the unresolved questions in the Real-Time CDP and AEP community and tag your Mentor to get recognized as an ‘Exceptional Contributor’ by your mentor.
Stick to the schedule to cover one module/week and clear Adobe Real-Time CDP Certification during the program: July 15 – Aug 30

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot to stand out to your Mentor and Peer Aspirants.
"Like" this thread to confirm your participation in the program.
Introduce yourself to Anil and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe DX stack.
Post your Questions to this thread as you begin learning more about the Adobe Real-Time Customer Data Platform Developer Expert certification (Exam ID: AD0-E605)
Stick to schedule and ensure you track your progress in the exam prep guide.
Test your learning by replying to weekly quiz by your mentor
Practice the modules by replying to unresolved queries in the AEP community & RTCDP Community and tag your mentor.

Remember that every post / like / comment you make in your contextual thread and the Real-time CDP Community throughout the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

We wish you all the best as you embark on this learning experience!

Mahesh_Srini · 7/15/24

@NimashaJain Thanks for the update.

@Anil_Umachigi I have been following you recently and for a while. Glad to be mentored by you.

I am Mahesh Srinivasan from Bangalore, India. Working in the adobe DX stack for over a decade now. I am heavy user of Adobe Analytics, Launch and Target. Recently, my work involves in AEP, CJA & AJO. Looking forward gain the understanding of RTCDP from this group of peers & mentor.

Anil_Umachigi · 7/15/24

@Mahesh_Srini thank you!

Welcome and look forward to collaborate with you!

RyanMoravick · 7/15/24

Looking forward to having @Anil_Umachigi as our mentor!

My name is Ryan Moravick and I am just outside Raleigh, NC working at WillowTree. Ive been working in Adobe DX for a few years, primarily in Marketo Engage but more recently in AEP and RTCDP. Looking forward to working with you all!

Anil_Umachigi · 7/15/24

@RyanMoravick Ryan Welcome!

Look forward to learn and sharing knowledge

P.S: Could you please take the survey in my comment below?

VikasChaudhary_ · 7/15/24

I'm Vikas Chaudhary,a seasoned AEM Architect based in New Delhi and currently contributing my expertise at Nagarro. Alongside my AEM prowess, I've delved into the realm of AEP, AJO, Target spearheading successful implementations. Now, fueled by a passion for continuous learning, I'm eager to delve deeper into AEP and RTCDP, aiming not only to master it but also to earn certification. I'm thrilled to be part of this community, eager to connect with fellow enthusiasts, and exchange insights and experiences. Let's embark on this journey of exploration and growth together! @NimashaJain @Anil_Umachigi

Anil_Umachigi · 7/15/24

@VikasChaudhary_ Hello Vikas Welcome!

Look forward to learn and sharing knowledge

P.S: Could you please take the survey in my comment below?

Anil_Umachigi · 7/15/24

Thank you @NimashaJain

Hello All and welcome to the learning journey!

I look forward to learning and sharing knowledge as we go!

Could i please request all of you to take this quick survey to get started

https://www.surveymonkey.com/r/PZ6BRPJ

Thank you

Anil

LakshitRa · 7/16/24

Hi Everyone,

I am Laks'hit Rajpal from Delhi, NCR. Worked on multiple marketing technologies like salesforce marketing cloud and Adobe experience platform/Journey Optimizer. Certified as Salesforce marketing and data Cloud Consultant and AEP Practitioner. Experience in both B2B And B2C brands and multiple customer data platform like Blueconic and Salesforce Data Cloud.

@Anil_Umachigi - Looking forward for your guidance.

Really excited to deep dive in AEP-RTCDP.

Thanks!

Anil_Umachigi · 7/17/24

Welcome and look forward to learning and sharing knowledge

abhishek2307 · 7/16/24

@NimashaJain thanks for the update

@Anil_Umachigi Glab to be mentored by you.

I am Abhishek chaudhary from Delhi. Working in the Martech domain for almost 12 years. I am already Blueconic CDP, Segment CDP, AEP business practice certified. I have been working in the CDP domain for nearly 4 years. I have working on may marketing platforms like SAP marketing cloud, SAP emarsys, Analytics Platforms, and tools. Looking forward to gaining knowledge about RTCDP platform from mentor like @Anil_Umachigi

Anil_Umachigi · 7/16/24

@abhishek2307 Welcome! Look forward to all the learning and Knowledge sharing!

Anil_Umachigi · 7/17/24

@abhishek2307 @LRajpal @VikasChaudhary_ @RyanMoravick @Mahesh_Srini @monsxp @SairamVoruganti @dataverse @Vivekrao_Bhosale

Welcome to the AEP Mentorship Program!

Thank you for taking the time to fill out our survey. I am excited to work with you through your journey of ~~mastering~~ (continuous learning) Adobe Experience Platform (AEP).

Whether you are preparing for certification or looking to enhance your skills, use this program as first steps to provide you with the knowledge and expertise needed to excel in AEP.

To ensure a comprehensive learning experience, I have broken down the program into weekly sections:

This Week: Intro and basics of AEP - CDP (see below for links)
Week of July 22: (Module 1) Data Architecture
Week of July 29: (Module 2 & 3 ) Real-Time Customer Profile & Data Ingestion
Week of Aug 2: (Module 4 & 5) Segmentation & Activation
Week of Aug 11: (Module 6 & 7) Governance & Administration

Let's embark on this learning journey together and make the most out of this mentorship program!

I will follow up every week with a quiz and a weekly catch-up to go through questions, doubts, and clarifications. Also, please keep an eye on the AEP & RT-CDP forums and attempt to answer questions. Feel free to tag me if needed.

This week, we will focus on getting an introduction to Customer Data Platforms (CDP) in general, as well as Adobe Experience Platform (AEP) and its CDP features. In addition, we will take a look at the certification Prep Guides.

Start with these links

Adobe Experience Cloud & Adobe Experience Platform - Overview

Adobe Experience Platform Overview

RT-CDP Getting Started

Coming next week…

The first module we will cover :

Based on a scenario, translate RDBMS to Adobe RT-CDP’s NoSQL data model
Demonstrate best practices for modelling the Real-Time Customer Profile
Design the identity strategy and relationships for modelling

Feel free to post questions/clarifications you need ( no matter how basic), happy to answer it here or write a blog post about it.

Happy learning

Anil

Vivekrao_Bhosale · 7/17/24

@NimashaJain Thanks!

I am Vivekrao Bhosale. Currently living in Dallas, Texas. I have worked in Adobe Marketing Cloud space for almost 6 years and recently I am working on some implementation in AJO and as AJO is built on AEP I am keen to learn and enhance my skills.

@Anil_Umachigi Looking forward to learn from you.

Anil_Umachigi · 7/17/24

@Vivekrao_Bhosale Welcome! look forward to all the learnings

Anil_Umachigi · 7/24/24

RTCDP MP24 Module 1: Data Architecture

In this week's module, we will explore the Data Architecture section, which encompasses a variety of important topics. This section is extensive, but I will quickly highlight the main topics and provide links to relevant documentation. I have re organised the link by logical order of going thru these section.

I plan to create a short video and share it with you tomorrow.

Here are the key topics we will cover:

Real-Time Customer Profile Overview

Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Real-Time Customer Profile, you can see a holistic view of each individual customer by combining data from multiple channels, including online, offline, CRM, and third party. Profile allows you to consolidate your customer data into a unified view offering an actionable, timestamped account of every customer interaction.

https://experienceleague.adobe.com/en/docs/experience-platform/profile/home

Real-Time Customer Profile provides a centralized consumer profile for targeted and personalized experience management. Each profile contains data that is aggregated across all systems and include actionable timestamped accounts of events that involve the profile subject. These events may have taken place in any of the systems you use with Experience Platform.

Real-Time Customer Profile consumes schema-formatted data based on the XDM Individual Profile and XDM ExperienceEvent classes, and responds to queries based on that data.

https://experienceleague.adobe.com/en/docs/experience-platform/xdm/home#real-time-customer-profile

Converting your data model to XDM

This sections is all about taking existing transactional data model and convert it to an Experience Data Model. It shows the difference in modeling approaches using entity-relationship diagrams

https://experienceleague.adobe.com/en/docs/experience-platform/xdm/schema/best-practices

XDM ExperienceEvent class

XDM ExperienceEvent is a standard Experience Data Model (XDM) class. Use this class to create a timestamped snapshot of the system when a specific event occurs, or a particular set of conditions has been reached.

An Experience Event is a fact record of what occurred, including the point in time and identity of the individual involved. Events can be either explicit (directly observable human actions) or implicit (raised without a direct human action) and are recorded without aggregation or interpretation. For more high-level information on using this class in the Platform ecosystem

https://experienceleague.adobe.com/en/docs/experience-platform/xdm/home#xdm-experience-event

Defining XDM fields in the UI

The Schema Editor in the Adobe Experience Platform user interface allows you to define your own fields within custom Experience Data Model (XDM) classes and schema field groups. This guide covers the steps for defining XDM fields in the UI, including the available configuration options for each field type.

https://experienceleague.adobe.com/en/docs/experience-platform/xdm/ui/fields/overview

Defining a one-to-one relationship between two schemas using the Schema Editor

The ability to understand the relationships between your customers and their interactions with your brand across various channels is an integral part of the Adobe Experience Platform. Defining these relationships within the structure of your Experience Data Model (XDM) schemas allows you to gain complex insights into your customer data.

https://experienceleague.adobe.com/en/docs/experience-platform/xdm/tutorials/relationship-ui

Consents and Preferences field group

Consents and Preferences is a standard field group for the XDM Individual Profile class that captures consent and preference information for an individual customer.

https://experienceleague.adobe.com/en/docs/experience-platform/xdm/field-groups/profile/consents

Schema field groups endpoint

Schema field groups are reusable components that define one or more fields that represent a particular concept, such as a person, a mailing address, or a web browser environment. Field groups are intended to be included as part of a schema that implements a compatible class, depending on the behavior of the data they represent (record or time series). The /fieldgroups endpoint in the Schema Registry API allows you to manage field groups within your experience application programmatically.

https://experienceleague.adobe.com/en/docs/experience-platform/xdm/api/field-groups

Best practices for data modeling

Experience Data Model (XDM) is the core framework that standardizes customer experience data by providing common structures and definitions for use in downstream Adobe Experience Platform services. By adhering to XDM standards, all customer experience data can be incorporated into a common representation and used to gain valuable insights from customer actions, define customer audiences, and express customer attributes for personalization purposes.

https://experienceleague.adobe.com/en/docs/experience-platform/xdm/schema/best-practices

Working with nested data structures in Query Service

Adobe Experience Platform Query Service supports the use of nested data fields. The complexity of enterprise data structures can complicate transforming or processing this data. This document provides examples of creating, processing or transforming datasets with complex data types, including nested data structures.

https://experienceleague.adobe.com/en/docs/experience-platform/query/key-concepts/nested-data-struct...