Adobe Real-Time Customer Data Platform

From Audiences to Insight: Identifying Your Most Valuable Customers If you're running Adobe Real-Time CDP, you've already done the hard part. Your data sources are connected. Identities are stitched. Profiles are unified, and your team can build an audience and activate it across channels in minutes.So, here's the question worth sitting with: open your audience builder right now. Can you segment on how much each customer is actually worth to your business, ranked, current, and ready to activate today?Most Real-Time CDP teams can't. And the reason isn't a gap in Real-Time CDP. It's that the attribute you'd need to segment on doesn't exist on the profile yet.The limits you've probably already hitReal-Time CDP gives you computed attributes, a genuinely useful way to aggregate event-level data up to the profile. If you need a count of purchases in the last 30 days, that's exactly the right tool.But computed attributes work within the boundaries of the Profile Store. They operate on a pre-d

I need to delete two XDM schemas in a development sandbox and I've hit what looks like a closed loop. Hoping someone has been here before.What I'm trying to doSome field paths in our dev sandbox differ from prod by character case only - for example campaignUseCase1 in dev versus CampaignUsecase1 in prod. Since XDM field paths are immutable once created, I understand the fix is to rebuild the field group and schemas correctly rather than edit them in place.Where it breaksI can't create the correctly-cased fields while the incorrect ones exist, because both paths would land in the same Profile union and AEP rejects paths that differ only by case. So the old objects have to go first.But:I can't delete the field group - two schemas compose it. I can't delete those schemas - both are Profile (union) enabled. I can't disable Profile in the UI - the toggle is there but Save stays greyed out. I can't remove the union tag via API. PATCH on the schema with {"op": "remove", "path": "/meta:immutab

Hi Community,We're working on a use case where we need to surface ExperienceEvent-derived values at the profile level so they can be activated to a destination specifically Adobe Campaign Classic  for email personalization.Can we use Computed Attributes to aggregate ExperienceEvent data (e.g. last purchase date, total orders in last 90 days, last product viewed) onto the profile, and then have those values flow through standard Audience Activation to ACC as regular profile fields?Specifically looking to validate:Whether Computed Attributes are fully supported in the ACC destination activation flow Whether the aggregated values appear as mappable fields during the audience-to-destination mapping step Whether there are any limitations or gotchas with Computed Attributes in this context (e.g. lookback window limits, supported aggregation functions, refresh latency)Our current stack:AEP (Real-Time CDP) Adobe Campaign Classic as destination Azure Data Lake Storage as intermediaryAny guidanc

Source system is ingesting data to AEP-XDM dataset at specific time of the day.Data distiller copies the data from AEP-XDM to OCM-Relational tables at specific time of the dayData distiller performs transformation job on the data present in OCM-Relational tables at specific time of the dayAudience are evaluated at specific time of the day.Campaign which are using those audiences are evaluated at specific time of the day.How do we get E2E timeline view of this ? Are there set of APIs that can be called to get such a timeline view ?

Hi Real-Time CDP Community!Looking to sharpen your Adobe skills, discover new ways to work smarter with AI, and learn directly from Adobe experts and customers? Skill Exchange 2026 registration is officially open! 🚀  Adobe Real-Time CDP (alongside Adobe Experience Platform and Applications (Journey Optimizer and Customer Journey Analytics) sessions will be held on August 6th, with sessions across 7 Adobe products throughout Aug 5th-13th. A couple sessions you can expect to learn from: One Platform, One Customer From Insight to Impact: Building a Next-Generation Experimentation Program Building an Intelligent Activation Layer and Orchestration Drives Results See full Adobe Experience Platform and Applications session list here  Join us this August for: ✨ Expert-led sessions across 7 Adobe products 🤖 AI-powered tips and innovations 💡 Real customer stories 🎬 Live demos and practical takeaways you can apply right away 🤝 Opportunities to connect with fellow Experience Makers  Whether y

Trade desk integration enhancements that connect paid to own.Adobe and The Trade Desk are helping brands bridge the gap between paid media and owned customer experiences by bringing advertising exposure data back into Real-Time CDP. By connecting paid media engagement signals with customer profiles, organizations can gain a more complete understanding of customer behavior and use those insights to improve audience segmentation, personalization, and future marketing efforts.Why It MattersToo often, paid media insights remain isolated within advertising platforms. By turning media exposure data into actionable first-party intelligence, brands can create richer customer profiles, improve customer experiences across owned channels, and make future campaigns more effective. This connected approach helps organizations move beyond campaign reporting to continuous audience learning and optimization.Learn MoreSee how Adobe and The Trade Desk are helping brands connect paid media performance wit

We are configuring a destination in Adobe Experience Platform using Destination SDK server configuration. We are able to create the connection and send profiles to the destination, but the payload is resolving to null values even though the source attributes are populated.We are using PEBBLE_V1 in the requestBody template and referencing nested profile attributes under personal_details, we are looking for guidance on whether there is any syntax issue in the template logic that could cause populated fields to resolve as null.structure:{  "templatingStrategy": "PEBBLE_V1",  "value": "{\n  \"items\": [\n    {% for profile in input.profiles %}\n    {\n      \"firstname\": {% if profile.personal_details.first_name is empty %}null{% else %}\"{{ profile.personal_details.first_name }}\"{% endif %},\n      \"lastname\": {% if profile.personal_details.last_name is empty %}null{% else %}\"{{ profile.personal_details.last_name }}\"{% endif %},\n      \"emailaddress\": {% if profile.personal_detail

when we execute a query, is there a away to find if query used regular QS vs data distiller ? 

 The Problem StatementWhen the same customer profile is ingested to multiple Profile-enabled datasets, how does Adobe Experience Platform (AEP) determine which attribute values appear in the Real-Time Customer Profile?More specifically,Does Dataset Precedence behave differently from Timestamp Ordered? Does Batch or Streaming ingestion affect the final profile?Common Understanding of Merge Policies      Most users assume that Timestamp Ordered replaces the entire customer profile with the latest ingested record, while Dataset Precedence always uses all values from the higher-priority dataset. However, AEP merge policies don't work at the record level. Instead, they evaluate individual attributes based on the configured merge policy, often producing results that differ from these common expectations.Let's validate this with a simple test. To understand this behaviour, I created the following setup in Adobe Experience Platform.2 XDM Individual Profile Schemas with same set of attributes P

Adobe Accelerates Agentic AI Adoption Through New Agency and Technology PartnershipsAdobe is expanding its ecosystem of agency, technology, and AI partners to help organizations create, activate, and measure personalized customer experiences at scale. New collaborations with companies including WPP, Accenture, Omnicom, Stagwell's Code and Theory, Anthropic, and Microsoft bring together content, customer data, and AI to help brands deliver more connected, intelligent customer experiences while maintaining governance and brand integrity.Why It MattersAs organizations move from experimenting with AI to operationalizing it across marketing and customer experience workflows, they need a trusted foundation that connects creativity, data, and AI. Adobe's expanding ecosystem helps brands unify paid and owned channels, automate customer experience delivery, and gain deeper insights that drive more relevant engagement and measurable business outcomes.Learn MoreDiscover how Adobe and its ecosyste

Turn Media Network Potential into Performance with Adobe Real-Time CDP CollaborationAs commerce media continues to grow, media networks are under pressure to turn valuable first-party data into scalable advertiser revenue. Adobe Real-Time CDP Collaboration helps media networks connect audience discovery, activation, measurement, and creative workflows in a single privacy-centric solution, making it easier to deliver better targeting, stronger performance insights, and more impactful advertiser experiences.Why It MattersToday's media networks need more than audience access to stand out. Adobe helps organizations scale audience monetization, connect advertisers with valuable first-, second-, and third-party insights, streamline campaign execution, and measure outcomes with greater confidence, all while maintaining strong privacy controls. That’s what Adobe Real-Time CDP Collaboration for Media Networks is built to do. With native connectivity across the Adobe AI Platform, it enables true

When I am working on Adobe another website automatically opens called Adobe Genuine Service, that tells me my Adobe is not genuine and I should buy from this website. While in fact I have a licensed version. I am not able to block the link since it says adobe.com

In AEP - Profiles/Overview there are these two widgets:Customer AI scoring summaryCustomer AI distribution of scoresNothing is displayed, but a message saying: "You don’t have permission to access this feature.Permission needed: view-is-customer-ai, manage-is-customer-ai"What are these two permissions and how can they be granted? I checked under Administration/Permissions but couldn't find anything of the sorts. Adobe documentation didn't help either.Thanks.

Hi Team, We are sending data to Event hub Destination and the source of the records are streaming. We have observed that even after profiles no longer meet the audience criteria, records are still being sent to the destination (at least for the first occurrence after exit).After reviewing the Adobe documentation on Profile Export Behavior, it appears that this is expected behavior in AEP for enterprise streaming destinations.Profile export behavior | Adobe Experience PlatformHas anyone encountered a similar scenario earlier? If so, could you please suggest any potential workaround or best practices to handle this? Thanks in Advance Regards,Mustufa Momin

I have a relational Schema which is connected to a Dataset and is in use, now we want to delete one column without deleting the dataset, any possible solution to achieve this

Has anyone able to push data from CDP to LinkedIn conversation (CAPI). We have been trying from few weeks but unable to do so. anyone has any idea about how to implement that?

Hi Adobe Community, Greetings! To support a new use case, we need to add few profile type attributes to an existing Individual profile class schema. To ingest the historical data for profile attributes, I know that we can create a new dataset and a new dataflow where we map the Primary Id + New fields so that existing profiles can sync in the values.  However, I wanted to check if we can do the same in the existing dataset without creating a new dataset for this exercise?And, If we create a new dataflow where we map the Primary Id + New fields and point it to the same/existing dataset - will it overwrite other columns with null values as other columns were not mapped in the dataflow? Thanks,Sambit

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What is the difference between these two?These are event propositions returned after Page View event. What is the difference between Decisions and Propositions? 

Join us Online! Monday, Apr 2011:15 AM - 11:30 AM PDT(2:15 PM - 2:30 PM EDT) Customers don’t move in straight lines, and as a brand, the experiences you deliver can’t either.Despite having more data than ever, many brands still struggle to deliver relevant, timely engagement in the moments that matter most. Journeys are fragmented. Signals go unnoticed. Personalization arrives too late. Customers feel the disconnect immediately.In this Adobe Summit online session, Unlocking Customer Experience at Scale with Adobe Real‑Time CDP, we explore what it truly takes to move from fragmented execution to real‑time, connected customer engagement.Join Adobe Real-Time CDP and Air Canada as we break down:Why modern customer journeys demand real‑time decisioning and activation What a Customer Data Platform needs to do to power relevant engagement at scale How Air Canada is turning traveler signals into meaningful experiences across channels Why governance, privacy, and trust must be built into person

If I check the box that I want to use authetication in the Streaming API then what is the best practice:generate token every time replace token manually (it expires ex. 90 days?)

Rendering form based Target activity through tags. I created form based activity in Target I send Page Views in tags and then Apply Propositions Apply propositions In the network tab of the browser I see that the activity was delivered by severs. I do not see that div in the DOMHow to debug futher?

We’re excited to celebrate David Ross ( ​@DavidRoss91 ), who has been named the 2025 Community Member of the Year for the Adobe Real-Time CDP community!   Over the past year, David has stood out as one of the RTCDP community’s most trusted and effective problem‑solvers, consistently showing up to help members navigate complex, real‑world challenges with clarity and care.David’s impact is driven by thoughtful, hands‑on support that prioritizes quality over volume. His guidance helps unblock members quickly, solve tricky questions, and improve the overall experience across the RTCDP community. His deep expertise, reliability, and sustained engagement make David a standout leader—and a well‑deserving recipient of this year’s recognition. The Community Member of the Year recognition celebrates individuals who go above and beyond to support others, and David’s contributions exemplify these values. Please join us in congratulating Arun by sharing your appreciation in the comments below. We’r