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Adobe Summit 2024, RTCDP Session | [VS514] How to Select and Create Organizational Readiness to Implement a CDP



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Session Details

Today’s customer experience leaders have a shared central vision — to communicate to their audiences effectively and efficiently. But today’s marketing and IT teams often live in a siloed reality. Learn how to select and be successful with a customer data platform (CDP) and how you can set up your technology investments and teams to beat the silos and create a collaborative center of excellence (COE) that drives success for your organization.

In this session, we discuss:

  • Key CDP use cases and the top criteria and differentiated capabilities to look for when choosing a CDP
  • How to envision and prepare the marketing organization of the future for your company
  • Process models for driving organization effectiveness and COE operational structures that drive success

Session Schedule

Wednesday, Mar 27,2:00 PM - 2:30 PM PDT (Thursday, Mar 282:30 AM - 3:00 AM IST)


Gabbi Stubbs, Adobe

Session Registration URL

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