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Adobe Summit 2024, RTCDP Session | [VS513] How Adobe Real-Time CDP Impacts Full Funnel Marketing



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Session Details

Adobe Real-Time Customer Data Platform (CDP) has changed how marketing and IT partner to reach customers across channels and deliver personalized customer experiences at scale. Get examples of how brands leverage Real-Time CDP to power meaningful customer experiences. 

Join this session to understand:

  • The importance of building a first-party data strategy and how global brands are doing this across the globe
  • Key CDP use cases and the top criteria and capabilities that set your organization up to successfully deliver the most powerful customer experiences

Session Schedule

Wednesday, Mar 27,3:30 PM - 4:00 PM PDT (Thursday, Mar 284:00 AM - 4:30 AM IST)


Axel Schaefer, Adobe

Session Registration URL

Check Here




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Marketers can achieve consistent personalization across channels with the help of Real-Time CDP, which provides data management solutions.