Activating Audiences to Paid Media Destinations

[RyanMoravick]

Has anyone had experience with activating batch/streaming audiences to paid media destinations such as Facebooks Custom Audience, Google Ads, and The Trade Desk? I would like to understand the implications of activating batch vs streaming audiences to these destinations.

[akshaykapil23]

Hey @RyanMoravick 

The implications for Paid Media Campaign Execution are substantial. Streaming segments provide real-time sharing across profiles to any streaming destination, allowing paid campaigns focused on real-time personalization to thrive. Immediate retargeting is critical, underscoring the importance of Streaming segments.

On the other hand, Batch segments require a longer audience realization period, typically around 24 hours. However, they play a valuable role in marketing campaigns where immediate retargeting isn't necessary. In these cases, Batch segments enable the effective creation of audience pools before launching any initiatives.