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Can I connect my own device graph to Adobe Target?

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Adamh44
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Adamh44
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11-11-2020

If someone has built a deterministic/ probabilistic device graph for digital fingerprinting - can they utilize this graph within Adobe Target? Add this user profile data to build out an even more robust user profile in Target, by combining with Target and Analytics data.  If so, would this be done thru Adobe I/O, Firefly, or directly into Target product via API?  Or do we need to utilize Audience Manager of People Core Service in Adobe.  Trying to understand the flow and architecture- and if it is even possible.

 

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SarahXu
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SarahXu
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12-11-2020

Hi @Adamh44 

I'll try my best to answer but our expertise mostly lies within Project Firefly, and I do not know the best answer for integration pattern with Target / AAM. If you are an existing customer, perhaps you could try the Target forum or reach out to your customer manager to meet with a Target specialist?

 

From Firefly's perspective, it sounds like you want to add an additional profile aspect for Target (device graph). I believe that is doable via API calls according to Target API call (https://developers.adobetarget.com/api/#updating-profiles). And given it's an API call, yes it is possible to be invoked within a Firefly Application. 

 

Sarah