I understand the mapping process and the MCID/ ECID, and the execution
of Customer Attributes in general, but still struggling to understand
how CRM data can be attributed to anonymous web behavioral data? I
presume the browser/searcher needs to authenticate on the website at
some point to be tied to the offline CRM data? If not, how do I know if
someone who bought 'Widget A' at the Widget Store offline, also visited
Widgets.com prior to their purchase? How does that anonymous data tie in
with t...
