since ‎08-09-2020
‎09-09-2020
Adamh44
Level 1
How do I attribute offline conversions to web activity? Adamh44 - Adobe Experience Cloud
I understand the mapping process and the MCID/ ECID, and the execution of Customer Attributes in general, but still struggling to understand how CRM data can be attributed to anonymous web behavioral data? I presume the browser/searcher needs to authenticate on the website at some point to be tied to the offline CRM data? If not, how do I know if someone who bought 'Widget A' at the Widget Store offline, also visited Widgets.com prior to their purchase? How does that anonymous data tie in with t...
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