AJO - CRM

[MatteMa]

Hi all, one of my clients asking me the below questions and I wonder if you have any specific documentation in relation to the topics? Thanks,M

1) Understanding of how AJO will revolutionize the way we work with CRM, more precisely :  

•  How does AJO better support the user journey of the "future", which is more personalized, real-time and generally relevant?
• How can AJO take us to the next CRM level?

2) Brief introduction to the channels that AJO supports. How do you see AJO as a central customer journey management tool involving channels that are NOT part of the AJO?

[akshaaga]

@MatteMa ,

Adobe Journey Optimizer is an agile and scalable application for creating and delivering personalized, connected, and timely customer experiences across any app, device, or channel.

Customer can go through - https://experienceleague.adobe.com/docs/journey-optimizer/using/get-started/get-started.html?lang=en to learn about the key capabilities and how they support the user journey.

 Journey Optimizer supports email, push, and SMS Channels.

[MatteMa · Accepted solution]

Thanks @akshaaga , do you have anything specific related to AJO/CRM? Matteo