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Idea || Journey Dry Run Capability

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Level 3

7/30/24

Description -

 

Why is this feature important to you -

Business wants to understand the profile count for reporting in advance without actually triggering communications (Email/DM/SMS) but custom action can work as intended. This is mostly because of condition checks added in the journey and, to gauge the journey's behavior given the high volume.

 

 

How would you like the feature to work -

1. Do not want this journey step events data going into the steps events schema as this is just a dry run. OR even if it writes it, expire the data after couple of hours. Given the high volume it is not ideal to write it (so toggle option to write or not would be good).

2. Mock the Email/DM/SMS activity - Real communications must not be triggered except for test profiles.

3. Produce a report to share with the business.

 

Current Behavior -

1. There is no dry run capability.

2. Test Profiles option does not help much.

4 Comments

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Administrator

6/19/25

This functionality was delivered as part of our latest release.

Quoting from the release notes:

"Journey Dry run is a special journey publication mode in Adobe Journey Optimizer that allows journey practitioners to test a journey using real production data without contacting real customers or updating profile information. This feature helps journey practitioners gain confidence in their journey design and audience targeting before publishing it live.

This capability is only available for a set of organizations (Limited Availability), and will be rolled out globally in a future release.

For more information, refer to the detailed documentation."

Status changed to: Delivered