Adobe Journey Optimizer

brettsenna · 8/6/25

-What are the differences between AJO and AJO B2B?

-Does AJO B2B work with Adobe Journey Analytics? Are there any limitations to AJO B2B with Adobe Journey Analytics compared to AJO?

-How does AJO B2B work with web journeys?

-How do you integrate Adobe Target with AJO B2B and what are some features? What are some good use cases for an Enterprise company?

-What are AJO B2B AI features you can use with the Adobe CDP vs Without the CDP?

SHausmann · 8/6/25

AJO B2B and B2C editions cater to different business models, focusing on distinct customer journey characteristics. B2C focuses on individual customer interactions and rapid conversions, while B2B emphasizes account-based marketing, longer sales cycles, and multiple stakeholder involvement. The AJO B2B edition helps streamline these complex journeys with features like buying groups and data-driven insights.

Sukrity_Wadhwa · 8/6/25

Hi @brettsenna,

Thanks for the great engagement and thoughtful questions!

Just a quick heads-up: this AMA is focused on AJO B2C, so while Sandra is doing her best to share brief insights where relevant, questions specific to AJO B2B are better suited for the dedicated B2B community space.

For deeper discussions and product-specific updates around AJO B2B, please head over to the AJO B2B community forum. Thanks for understanding! 🙌

brettsenna · 8/6/25

How do I join the event? I am unable to access any video conference.

SHausmann · 8/6/25

Welcome to today's Ask Me Anything session. Feel free to ask any questions you have, we are here to answer them.

brettsenna · 8/6/25

How do we join the event I do not have a video conference link?

ChengdaWa1 · 8/6/25

Where is the link to join the event?

brettsenna · 8/6/25

I am wondering the same thing...

Sukrity_Wadhwa · 8/6/25

Hi @brettsenna & @ChengdaWa1,
You're already in the right place!
This comment section thread is the AMA, there's no separate link. If you're seeing this and typing here, you're all set to participate. Just drop your questions right here!

brettsenna · 8/6/25

-How does AEM integrate with AJO B2B and what are some features?

Rockett · 8/6/25

Hello,
There's a bit of confusion on what is purely RtCDP vs AJO. What is the actual distinction offering between RtCDP and AJO, in terms of unified profiles and real-time profile unification?

Let's take the following capabilities:

- unify profiles from different data sources (web, CRM, mobile, etc) in real-time

- personalisation on web or across channels

- send emails or engage with them in other channels?

Can this be fulfilled with AJO ONLY or do I explicitly need RtCDP for this?

I understand RtCDP covers more destinations (which AJO is also catching up), but for the above capability outlined.. can I go with AJO sku only?

ChrisAdobe · 8/6/25

Hey @Rockett, great question! You've identified a great benefit of the application services built within Adobe Experience Platform which is that there are many shared features provided across the solution sets.

Generally speaking we've aligned our product offerings around the features customers need to be successful for specific use cases. The ones you've highlight above specifically focus on personalization and activation throughout a potentially omnichannel experience across inbound and outbound touchpoints on direct and owned channel.

This is a classic use case for Adobe Journey Optimizer and generally speaking you should be covered with Adobe Journey Optimizer standalone. That said, the Adobe team is always happy to dive deeper into your architecture and use cases to provide a more thorough readout on the best solution set. 🙂

MatthewWe9 · 8/6/25

Can you explain how AJO B2B integrates with Marketo? What is the database source? Is it Marketo or does AJO require RTCDP to house the data?

Sukrity_Wadhwa · 8/6/25

Hi @MatthewWe9,

Thanks you for the thoughtful questions!

Just a quick heads-up: this AMA is focused on AJO B2C, so questions specific to AJO B2B are better suited for the dedicated B2B community space.

For deeper discussions and product-specific updates around AJO B2B, please head over to the AJO B2B community forum. Thanks for understanding!

brettsenna · 8/6/25

Can audience segments and engagement signals from Journey Optimizer B2B be leveraged within Target activities (e.g., for personalized web experiences or product recommendations)?

brettsenna · 8/6/25

In what ways can Journey Optimizer B2B trigger or modify Target activities based on journey stage, buying group, or account engagement?

brettsenna · 8/6/25

What role do Experience Fragments / Content Fragments have in AJO B2B?

Sukrity_Wadhwa · 8/6/25

@brettsenna,

Hi again! Just a quick reminder that this AMA is focused on AJO B2C. I’ve already shared the link to the AJO B2B community forum here: https://nation.marketo.com/ and that’s the best place to post and explore B2B-specific questions and updates.

To keep this thread focused and helpful for everyone, I’d really appreciate it if we could keep the questions here aligned with B2C topics. Thanks so much for understanding!

SHausmann · 8/6/25

@brettsenna thank you for your thoughtful questions. I'm afraid we don't have any Marketo and AJO B2B experts on our panel today. This session is focused on AJO B2C. You should be able to get answers to your questions in the Marketo community: https://nation.marketo.com/.

Sukrity_Wadhwa · 8/6/25

A huge thank you to all our experts - @SHausmann, @ChrisAdobe, @JyothithaHC, @ManikSingla, and @kaitlinwhite, who joined us for this AMA and generously shared their time and insights! We truly appreciate your support in helping users navigate AJO B2C.

Looking forward to more conversations in the future!