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Adobe Summit 2023 | AJO Session - The Paradox of Consumer Personalization
Recording URL: The Paradox of Consumer Personalization
Session: The Paradox of Consumer Personalization
With growing data privacy awareness and regulation, consumers are rethinking what data they’re willing to give to brands. It's no wonder over 80% of marketing leaders say increased consumer privacy protections have changed their perception of personalization. Companies must navigate the personalization landscape by thinking strategically about personalized moments across the customer lifecycle – and whether consumers appreciate it pre-purchase, at-purchase, or post-purchase. It takes a trifecta of strategy, data, and technology to successfully design and execute personalized experiences that resonate with consumers.
Join Forrester’s Jessie Liu and Adobe’s Kevin Lindsay for a provocative session:
- Explore these paradoxes and why personalization continues to elude many brands
- Hear fresh perspectives on personalization and gain insights from Forrester’s latest research
- Challenge old assumptions and re-think personalization’s purpose and potential
Speaker(s)
- Jessica Liu, Sr. Analyst, Forrester
- Kevin Lindsay, Director of Product Marketing, Adobe
Product(s)
Adobe Journey Optimizer, Adobe Experience Platform, Adobe Experience Cloud, Adobe Real-Time CDP, Adobe Target
Recording
The Paradox of Consumer Personalization
Q&A
Please use this thread to ask questions related to this session.
Sukrity Wadhwa
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