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SOLVED

How do you capture or create a visitor Id or cookie in DTM?

dariusd91806962
Level 3
Level 3

Our site does not create User id etc. So I wanted to know if their was a way to create a visitor id or cookie in DTM so that each time a visitor comes to our site an id would be created so that it can be tracked in an evar and used for conversion.

Is this possible? It definitely seems like it's something that DTM should be able to provide.

1 Accepted Solution
ParitMittal
Correct answer by
Level 10
Level 10

Hi Darius, 

We do have something called Marketing Cloud Visitor Id Service  which can be be deployed through DTM. The ID service provides a universal, persistent ID that identifies your visitors across all the solutions in the Marketing Cloud.

For more information on How it works , See : https://marketing.adobe.com/resources/help/en_US/mcvid/mcvid-functionality.html

For more information on Deployment Via DTM : See https://marketing.adobe.com/resources/help/en_US/mcvid/mcvid-implementation.html

For information on Requirement to use MCVID service : See https://marketing.adobe.com/resources/help/en_US/mcvid/mcvid-requirements.html

Thanks & Regards

Parit Mittal

View solution in original post

1 Reply
ParitMittal
Correct answer by
Level 10
Level 10

Hi Darius, 

We do have something called Marketing Cloud Visitor Id Service  which can be be deployed through DTM. The ID service provides a universal, persistent ID that identifies your visitors across all the solutions in the Marketing Cloud.

For more information on How it works , See : https://marketing.adobe.com/resources/help/en_US/mcvid/mcvid-functionality.html

For more information on Deployment Via DTM : See https://marketing.adobe.com/resources/help/en_US/mcvid/mcvid-implementation.html

For information on Requirement to use MCVID service : See https://marketing.adobe.com/resources/help/en_US/mcvid/mcvid-requirements.html

Thanks & Regards

Parit Mittal

View solution in original post