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Google Conversion Linker Tag (not pixel) in DTM?


Level 2


We're migrating all of our pixels from Google Tag Manager to DTM/Launch. In GTM, we have a generic "Conversion Linker" tag added to the container. I'm trying to find the script version of that tag in order to add it to a universal page load rule.

Found this other guide from here: Google Conversion Tracking Tag

But not too sure if this is what I'm looking for? Thanks for any guidance

We have about 7 different (internal) accounts as well

Here's what I think I have to do for all of the accounts?

_satellite.loadScript("https://www.googletagmanager.com/gtag/js?id=AW-123"); -- the universal account (i.e. 123)


window.dataLayer = window.dataLayer || [];


function gtag() {



                    gtag('js', new Date());

                    gtag('config', 'AW-123'); - sends to universal adwords account id


gtag('event', 'conversion', {'send_to': 'AW-123/456', 'AW-123/789',   -- send info to various accounts

    'value': 1.0, 

    'currency': 'CAD' 


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