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Customer Care Office Hours: Adobe Analytics - Visitor ID Service Overview

Level 10
Level 10

Community Members: Please use this as the official discussion for all items related to the Customer Care Office Hours session that took place on June 15th, 2017

Session Info

This session is for anyone using Adobe Analytics and looking to take advantage of the Analytics Cloud and other cross solution integrations.

In this session, you will learn about:

  • What is the Visitor ID Service
  • How does it work
  • I want to implement the Visitor ID Service, where do I start
  • Troubleshooting


Aaron Hadley - Program Manager - Adobe Analytics, Customer Care


See attachment near the bottom of the post.




All of the following names are the same thing:

  • MCID
  • Marketing Cloud ID Service
  • ID Service
  • Visitor ID Service
  • Experience Cloud ID Service


  • Video Heartbeat
  • Analytics for Target (A4T)
  • Shared Audiences
  • Customer Attributes
  • Common ID between all Adobe solutions (integrations)
  • Roadmap items will require it


  • Regional Data Collection (RDC)
  • Experience Cloud Access
    • Single vs Multiple Clouds - Work through that to make sure you're setup for success. Adobe Consulting is the best resource to have that conversation with
  • Code Versions (Visitor API 2.0+, App Measurement V 1.6.4+ (s_code no longer supported))


  • Demdex - 3rd party cookie that stores UUID
  • AMCV - MCID cookie used to ID a unique visitor. Stored on parent domain.
  • s_vi - Legacy cookie used to ID a unique visitor prior to MCID. Stored on tracking server domain.


  • UUID - Audience Manager ID used to generate MID
  • MID - Unique ID returned by MCID service
  • AID - Value of legacy s_vi cookie when stored in AMCV cookie


See recording or the MCID videos on the community YouTube Channel
Marketing Cloud ID Service (MCID) - YouTube


If you have any questions about this session or MCID in general, please post below and we'll do our best to answer.

If you have ideas for future sessions or you'd like to present in a future community lead session, please contact Jantzen.Belliston

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