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SOLVED

Why is there a difference between data I see in Adobe Target and data I see in Adobe Analytics?

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Employee

Why is there a difference between data I see in Adobe Target and data I see in Adobe Analytics?

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Correct answer by
Employee

There is an expected data variance between Target and Analytics because the first is a visitor-based metric system, while the latter is an impression-based metric system. See About Data Variances and Expected Data Variances for additional information.

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Correct answer by
Employee

There is an expected data variance between Target and Analytics because the first is a visitor-based metric system, while the latter is an impression-based metric system. See About Data Variances and Expected Data Variances for additional information.

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Community Administrator wrote...

There is an expected data variance between Target and Analytics because the first is a visitor-based metric system, while the latter is an impression-based metric system. See About Data Variances and Expected Data Variances for additional information.

 


yes this happen