Why is there a difference between data I see in Adobe Target and data I see in Adobe Analytics?

[Community_Admin]

Why is there a difference between data I see in Adobe Target and data I see in Adobe Analytics?

[Community_Admin · Accepted solution]

There is an expected data variance between Target and Analytics because the first is a visitor-based metric system, while the latter is an impression-based metric system. See About Data Variances and Expected Data Variances for additional information.

[wilson_balkan]

Community Administrator wrote...

There is an expected data variance between Target and Analytics because the first is a visitor-based metric system, while the latter is an impression-based metric system. See About Data Variances and Expected Data Variances for additional information.

yes this happen

[wilson_balkan]

Thanks