Which is the best way to create an activity for personalisation

[Umesh_Thakur]

Hi,
We have just integrated AEM with adobe target to push content from AEM to target. My question is as AEM also offers personalisation so we can also create an activity in AEM and push it to target to implement personalisation but which one is recommended either create and activity directly in target or create one in AEM push it to target.

Thanks

Umesh Thakur

[alexbishop · Accepted solution]

It's more of a people & process question, rather than there being a right or wrong approach.

For example, if there is a team of content editors that can also handle the personalisation activities then it's probably an easier workflow to do everything within AEM; however, there is some additional functionality available in Target that isn't available in AEM personalisation, so if there is a local/centralised team (or SME) responsible for Target activities then it might make more sense to use that workflow.