Hi all,
I am looking for some help on a campaign I am looking to set up. We want to be able to change the content in the hero banner of our homepage for returning users based on the previous URL set they last viewed.
For example it is their second visit and the last page they viewed was a product page for pets. I want to now show them a specific message relating to pets on our home page.
Setting up the content I am comfortable with but its the targeting and audience setup that confuses me.
I know that I will need to use the returningVisitor under visitor profile in the create and audience section. My question is what do I combine it with? Another question is what activity type would I use in target, would it still be an a/b test?
My understanding is that this would be personalisation?
For example we may have 5 pages relating to pets so how can I target users that were previously on these pages?
Thanks in advance.