Target Iphone Users in Activities

[varun790]

Hi ,

What are  the ways to target Iphone Users for XT target activities, As in the docs its mentioned that its not possible for specific IOS and safari versions.

Targeting devices running iOS 12.2 or later

Due to the new changes introduced in iOS 12.2, creating an audience with rules defined by Device Marketing Name and Device Model that specify iPhone Models is impacted. Target can no longer target users who have iPhones with iOS 12.2 (or later) installed on them. However, if those users do not have iOS 12.2 (or later), then the iPhone Model targeting continues to work correctly.

The iOS 12.2 (or later) update does not affect the identification of the following models because these models do not support upgrading to iOS 12.2: iPhone, iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4s, iPhone 5, iPhone 5c, iPad, iPad 2, iPad / Retina display, iPad Retina (4th Generation), iPod Touch 4, and iPod Touch 5.

Targeting devices running Safari 14.0.2 (or later)

When using mobile rules to target devices running Safari version 14.0.2 (or later) on macOS, due to a known issue involving Apple’s user agents and DeviceAtlas, Target incorrectly identifies Safari on Mac and iPad devices. This issue will be addressed in the future.

Source:- https://experienceleaguecommunities.adobe.com/t5/adobe-target-discussions/detect-iphone-6s-and-iphon...

[PratheepArunRaj · Accepted solution]

Dear @varun790 ,

The considerations mentioned above hold true for now and I don't see a hack here.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

[SujaniKo]

Hi @PratheepArunRaj as of now - August 2024, the higher versions of iOS and Safari are showing Target changes BUT they seem to be lost in the GDPR regulations in Europe.  Both Chrome and Safari are not showing Target changes in Europe in the iOS environment.  I am looking for others with a similar experience as this to validate or rule out this deduction but would you have any insights? Thank you so much!