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Order of creating experiences

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My experience targeting experiment has 5 variations with 5 different segments. Should the order in which that I create those variations for segments matter?

 

Because my audiences are not mutually exclusive,thougths?

1 Accepted Solution

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Correct answer by
Community Advisor

Hi @gaurav_kd606277  In XT activity, experience evaluation happens in Top-Bottom order.

 

For e.x. if the segments used in Exp A and Exp B are not mutually exclusive then target  checks if you qualify for the segment A, if yes then it will render the experience A defined for segment A. If user doesn't qualify for segment A then target takes to next segment defined in XT activity .

 

Segment A - United States - Experience A

Segment B - California  - Experience B

 

Now if you access the website from California , you  qualify for Segment A also and hence would get Experience A .

 

In order to make this work , use this order:

Segment A - California  - Experience A

Segment B - United States - Experience B

 

Now if you access the website from California , you  qualify for Segment A also and hence would get Experience A .

 if you access the website from LA , you  do not qualify for Segment A also and hence would get Experience B .

 

Hope that helps you.

 

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1 Reply

Avatar

Correct answer by
Community Advisor

Hi @gaurav_kd606277  In XT activity, experience evaluation happens in Top-Bottom order.

 

For e.x. if the segments used in Exp A and Exp B are not mutually exclusive then target  checks if you qualify for the segment A, if yes then it will render the experience A defined for segment A. If user doesn't qualify for segment A then target takes to next segment defined in XT activity .

 

Segment A - United States - Experience A

Segment B - California  - Experience B

 

Now if you access the website from California , you  qualify for Segment A also and hence would get Experience A .

 

In order to make this work , use this order:

Segment A - California  - Experience A

Segment B - United States - Experience B

 

Now if you access the website from California , you  qualify for Segment A also and hence would get Experience A .

 if you access the website from LA , you  do not qualify for Segment A also and hence would get Experience B .

 

Hope that helps you.