Issue with Rendering Experience Fragment Variations in Adobe Target Based on User Segmentation

[KRu1]

We are implementing personalization in Adobe Target using Experience Fragment variations, based on user segmentation data received from our application (e.g., Gold, Silver, Platinum users).

Process Followed :

• Created a form-based activity in Adobe Target.
• Configured the mbox name and added the offer.
• Verified that user segmentation data is correctly passed and visible in the Adobe Experience Platform Debugger.

Issues:

1. In the form-based activity setup, although user data is successfully captured and visible in the Adobe Experience Platform debugger, the content wrapped within the div tag (target-xf-content) is not being dynamically replaced with the corresponding Experience Fragment variation. Instead, the default content continues to display.

2. In the VEC based activity setup, when selecting an Experience Fragment offer and placing it before or after a section on the page, the fragment appears blank in the Visual Experience Composer instead of rendering the expected variation content.

Could anyone advise on the correct approach or configuration to ensure that Experience Fragment variations are rendered properly based on user segmentation? Are there any known limitations or best practices for using Experience Fragments in Target activities?

[Devyendar]

It looks like your segmentation data is flowing correctly, but the issue is in how Target renders Experience Fragments (XFs).

• Form-based activities:
  • Target delivers the XF offer, but it won’t auto-replace DOM by default. Make sure the mbox name in the activity matches your request, and that you’re applying the offer into the correct selector (e.g. with applyOffers()).
• VEC with XF offers:
  • Blank containers usually mean the XF isn’t published or not mapped to the right Target environment. Ensure the XF variation is:
    • Published to the correct environment (author vs publish).
    • Accessible on the same domain (CORS/domain mapping in place).
• Segmentation:
  • Confirm your Gold/Silver/Platinum audience rules are set correctly. Use a QA URL to force a specific experience and rule out targeting issues.

Best practices / limitations:

• Always export XFs via AEM’s “export to Target” workflow.
• For SPAs, use triggerView() or getOffers/applyOffers.
• HTML offers are simpler if you don’t need AEM-managed content.