Integrating AEM with Adobe Target

[aanchal-sikka]

Adobe documentation mentions about using Adobe Launch for integrating with Adobe target.

Queries:

• For creating Adobe Launch IMS config in Local AEM Cloud SDK, which API should be configured in https://developer.adobe.com/ ?

• What is the purpose of Target API? I was able to integrate this, but confused with the purpose of separate Target and Launch API ?

[prads]

If you want to integrate adobe target and adobe analytics with AEM then you need to use the API.

So that you can create activities from AEM interface.

Also if you want to use your experience components in the Adobe target for personalization, then you can create that in AEM and share with target and use it for personalization. 

Example: Experience Fragment

Shared screenshot from you is not clear. Can you please share it again.