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How to target users based on referring page or previous page in real-time

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Level 1

Hi all,

 

I'm interested in targeting users with activities based on the previous page they visited, or the referring page (would be from the same domain). 

 

With audiences using Site Pages > Referring URL, or Previous Page -  it supposedly only works if a user CLICKS to the page.

Using Analytics to create a segment introduces too much of a delay. I want a visitor coming from a specific page to be targeted immediately. 

What's the best way to handle this? 

Also - how do you QA Site Pages > Previous Page - when you need to CLICK from another page in order to qualify as the audience? 

 

 

 

Thank you!

 

 

 

 

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1 Accepted Solution

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Correct answer by
Community Advisor

hi @jsmc312  - if your aim is to use user's previous page even if they visited during the last visit then using profile-scripts will help you here. Steps:

1. Create a profile script that captures the URL (or the page-name passed as mbox-parameter) of the current page. So on the next page, you'll have the value of previous page. Lets call it "previous_page"

return page.url;

2. Create an audience on the basis of this profile script (Audience type = Visitor profile). You can provide the criteria on the basis of the previous page identifier here. 

Rajneesh_Gautam__0-1697603004431.png

 

On the second part of your question, can you please clarify further? Do you want to QA the experiences as well as audience-qualification? If yes, then you can select the "Match audience rules to see experiences" checkbox. 

 

Hope this helps.

 

Regards

Rajneesh

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3 Replies

Avatar

Correct answer by
Community Advisor

hi @jsmc312  - if your aim is to use user's previous page even if they visited during the last visit then using profile-scripts will help you here. Steps:

1. Create a profile script that captures the URL (or the page-name passed as mbox-parameter) of the current page. So on the next page, you'll have the value of previous page. Lets call it "previous_page"

return page.url;

2. Create an audience on the basis of this profile script (Audience type = Visitor profile). You can provide the criteria on the basis of the previous page identifier here. 

Rajneesh_Gautam__0-1697603004431.png

 

On the second part of your question, can you please clarify further? Do you want to QA the experiences as well as audience-qualification? If yes, then you can select the "Match audience rules to see experiences" checkbox. 

 

Hope this helps.

 

Regards

Rajneesh

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Level 1

Thank you for this reply!

For the second part of the question - we can match audience rules, however Site Page options don't work unless you click into a page, so pasting your links into the browser won't qualify you for the audience. Any way around this? 

 

 

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Community Advisor

Hi @jsmc312  - are you suggesting that when you copy the QA URL generated by Adobe Target and paste it in the browser, it does not work? Thats not expected behaviour - is it possible to share any URLs/screen-recordings?

 

Regards

Rajneesh