How does Adobe Target determine the ‘returning visitor’?

Question

We have this all year long campaign page: xyz.html
We want to display a different content for those who’ve already seen this page: xyz.html
[Note: this page is public, anyone with internet access can see it – there’s no special credentials required to view the content.]
 
If we target the audience via ‘Returning Visitor’ – how does target determine the ‘returning visitor’? Is it entirely through browser cookies? If a user clears the cookies, what happens?In case there are any limitations around this, we were thinking maybe we could use ‘Profile Scripts’. If we can use profile scripts, do you happen to have any syntaxes that you could share?
 
Any suggestions you could provide would be highly appreciated.

Thank you,Shailiza

Avinash_Gupta_ · Accepted Answer

Thank you, @avinash_gupta_! Much appreciated.
Is there anyway we could bypass that using profile script? To personalize the experience for the returning visitors, regardless of the status of their cache. Provided the visitors have already visited xyz.html once before.

@shailiza Solution using profile script is outlined in this post https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/new-vs-returning-visitor/m-p/242076#:~:text=If%20the%20user%20is%20inactive,those%2030%20minutes%20of%20inactivity

1) Create profile scripts

if(user.isFirstSession) {

return true;

}

2) create audience