How do I add Bounces or Bounce Rate as a secondary metric in Adobe Target for Automated Personalization tests? | Community
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MadisonDicken
November 29, 2023
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How do I add Bounces or Bounce Rate as a secondary metric in Adobe Target for Automated Personalization tests?

  • November 29, 2023
  • 1 reply
  • 985 views

I only see page views, average time on site, and custom scoring populating as the possible engagement metrics to be added to this test, and I need to track the bounce rate as well. I can't use AA as the reporting source for AP tests, so I am seeking best ways to track with target.

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    Best answer by alexbishop

    Typically I've seen customers coming up with a proxy for a bounce and sending an event with a named mbox to Target when that thing happens i.e., time spent on page or an interaction indicating engagement. You could then configure your goal as "Conversion -> Viewed an mbox -> <named-mbox>". By no means perfect, and isn't measuring bounce as such, but it's worked well for other customers that have run AP tests 

    1 reply

    alexbishop
    Adobe Employee
    alexbishopAdobe EmployeeAccepted solution
    Adobe Employee
    January 23, 2024

    Typically I've seen customers coming up with a proxy for a bounce and sending an event with a named mbox to Target when that thing happens i.e., time spent on page or an interaction indicating engagement. You could then configure your goal as "Conversion -> Viewed an mbox -> <named-mbox>". By no means perfect, and isn't measuring bounce as such, but it's worked well for other customers that have run AP tests 

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