I only see page views, average time on site, and custom scoring populating as the possible engagement metrics to be added to this test, and I need to track the bounce rate as well. I can't use AA as the reporting source for AP tests, so I am seeking best ways to track with target.
Typically I've seen customers coming up with a proxy for a bounce and sending an event with a named mbox to Target when that thing happens i.e., time spent on page or an interaction indicating engagement. You could then configure your goal as "Conversion -> Viewed an mbox -> <named-mbox>". By no means perfect, and isn't measuring bounce as such, but it's worked well for other customers that have run AP tests
Typically I've seen customers coming up with a proxy for a bounce and sending an event with a named mbox to Target when that thing happens i.e., time spent on page or an interaction indicating engagement. You could then configure your goal as "Conversion -> Viewed an mbox -> <named-mbox>". By no means perfect, and isn't measuring bounce as such, but it's worked well for other customers that have run AP tests
