Green Star in Experience Targeting Activity

[TimBo4]

I am running an Experience Targeting activity with four different hero images based on customer industry. Does anyone know what the green star is indicating in this instance? 

[pradnya_balvir · Accepted solution]

Hi @TimBo4 ,

In Adobe Target, a "green star" within an experience activity indicates that a particular experience has been identified as the "winner" in an A/B test or personalization campaign, signifying the best performing option based on set goals and metrics; essentially, it visually highlights the most successful experience within the activity.

Key points about the green star: 

• Winner designation:

  When a green star appears next to an experience, it means the system has determined that experience to be the most effective based on collected data. 
• Auto-allocation feature:

  This is particularly relevant in "Auto-Allocate" activities where the platform automatically directs more traffic towards the winning experience as the test progresses. 
• Visual cue:

  The green star acts as a clear visual indicator to identify the optimal experience within an activity