Can you still geo target by postal code in the new Target workflow? Whenever I enter in a Canadian postal code I receive a message saying the "zip code" is invalid. I also no longer see options to geo target by longitude/latitude as a work around - is this no longer available in the new workflow? I tried logging into the old Target workflow and I'm not seeing any geo targeting options to segment on. Does anyone know how to create a campaign that targets at the zip/postal code level in Canada?
Solved! Go to Solution.
From the attachment of your old Target i.e. Target Classic, it looks like Geo targeting feature is not enabled for your Target Classic account.
Geo Targeting is an add-on feature. To add geo targeting to your Target Classic, you must contact your account representative.