displaying unique banner voucher for every user

Question

I have got unique voucher per user and would like to make it with Target. How to tackle this one?

kandersen-1 · Accepted Answer

Share that audience with attribute with Target and then display this in a form based activity.

The sharing to Target is just the segment/ids of the people in the segment. So you won't be able to reference the attribute for the profile in the segment in Target.

If you have access to AJO, then this will be possible via an AJO offer that will be able to reference the attribute dynamically and achieve what you're suggesting for Target.

If AJO isn't an option, the alternative in Target would be building an API call using Javascript in an activity to do a profile id lookup and get the attribute that way. However, I believe there might be limitations to the number of API calls you can do and it might also be depending on the RTCDP license, whether it is available or not, so this is something you need to check first.

kandersen-1 · Answer

That's a really interesting case, @michael_soprano. If these are known users of yours, you could benefit from the mbox3rdpartyid parameter and combining it with Customer Attributes by uploading the voucher for each unique CRM id.

You would then be able to dynamically reference the voucher unique for the person when they come to the site. I've recently written this post, which basically documents the steps you need to go through to get this working. On slide 27 you can see how to dynamically reference a value from customer attributes in an offer.

For anonymous users, I don't have a great solution. Do you have a long list of vouchers or are they generated in a system? If so, maybe you can connect to it via api and from there show the unique voucher in a Target offer?

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