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custom eventType with data object sent to Target as profile parameters

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Level 10

Is it possible to sent custom eventType to Target with custom event Type? 

Imho its not forwarded to AT:

Michael_Soprano_0-1765715116032.png

If I sent similar object with page view then its target profile is populated with attributes ............

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Correct answer by
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@Michael_Soprano whether you send a page view, a custom eventType, or a purchase event, Target will only populate profile attributes if they are explicitly included under data.__adobe.target.profile.*

When you send a page view, it typically triggers personalization and already includes data.__adobe.target, or is sent as part of a standard Adobe Target flow, which is why the Target profile ends up being populated with attributes.

When you send a custom eventType, Adobe Edge accepts and forwards the event successfully, but Adobe Target completely ignores the eventType and does not infer or derive any profile updates from XDM data alone.


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Correct answer by
Community Advisor

@Michael_Soprano whether you send a page view, a custom eventType, or a purchase event, Target will only populate profile attributes if they are explicitly included under data.__adobe.target.profile.*

When you send a page view, it typically triggers personalization and already includes data.__adobe.target, or is sent as part of a standard Adobe Target flow, which is why the Target profile ends up being populated with attributes.

When you send a custom eventType, Adobe Edge accepts and forwards the event successfully, but Adobe Target completely ignores the eventType and does not infer or derive any profile updates from XDM data alone.


I share weekly Adobe tips on LinkedIn—connect with me!

Every Wednesday: "Something a client recently asked..."

LinkedIn Profile