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Automated Personalization Traffic Estimator


Level 2

Does the Traffic Estimator Tool for automated personalization activities in Target exist anywhere outside of the tool? I ask because, currently, it seems like you have to manually create additional offers to just calculate how many offers a page (or group of pages) can reasonably support. As an analyst that doesn't have Editor privileges in Target, this is problematic because I can't add in additional offers just to get the calculation for planning purposes.

Is there any additional documentation with the statistics involved or a spreadsheet that can generate the same time estimates as the tool? Any information would be appreciated.


1 Reply


Level 1

I've been using Target for several years with editor access, and no Adobe doesn't have a calculator for AP outside of Target.  It's too bad because even with access to create new offers, you cannot evaluate a high number of offers without a significant amount of effort to actually create dummy offers that would then be used as an input to the calculator.