Audience based on the URL of google ads

[Rhodri2]

Hello,

I want to create an adobe Target audience that relies on the URL of an external ad that a customer has clicked.

I.e Customer clicks on a google ad for a particular piece of clothing and leads to my webpage, where the customer then sees that the webpage has been tailored to show that piece of clothing at the top of it.

I have the URLs of the ads, I just need to create the audience.

How do I do this in the Adobe Target builder?

Thanks

[bjoern__koth · Accepted solution]

Hi @Rhodri2 

Do you have any query parameters appended to your ad click which could be used instead?

Background: nowadays, many websites do not longer send a complete referrer URL anymore but mostly just the domain information. So, should you know that a certain set of query parameters appended to your website URL indicates a specific ad click, that might be the best choice.

For that, you can leverage the Site Pages > Current Page > Query information.

Else, I would look at the referrer information on your website whether the ad that brought the user to your website contains the information you are looking at

document.referrer

Should this contain the needed information, try Site Pages > HTTP Headers