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Adobe Target operational metrics


Level 4

Hello everyone,


I want to create a dashboard of Adobe Target operational metrics like listed below. Can anyone please suggest what are the best ways to achieve this. Currently I maintain this data in an excel sheet (manually) and create a dashboard from excel data. Wondering if there is a better and automated way of doing this. Please share if you have any solution .


Some of the metrics I want in dashboard are below. 

  • Long running activities (>20 days)
  • Average number of days active activities is live
  • Percentage of  A/B, MVT, XT & Recommendations activity
  • Number of Activities with positive lift
  • Number of activity live in a given week


2 Replies


Level 4

I rather recommend a tool to evaluate the data. You can also access the reports via the Adobe Target API - but only raw data is stored here - no calculations. A tool can be e.g. Adobe Analytics (is of course recommended, because that is pretty smooth with A4T and is very good to evaluate). But basically if you take care of the tracking yourself you can also e.g. push data to the DataLayer or fire your own events and evaluate them via another tool - and build your own dashboard.



Analytics for Target (A4T) creates the flexibility to track the following metrics:

*Unique Visitors, Visits, or Activity Impressions
*Conversion Rates

Here is our docs link for more details into setting up different metrics in A4T:

A4T does not breakdown activity type by percentages. However, native reporting in Target does give a breakdown by percentage for 'important attributes' which more details can be found here: