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Adobe Target - Change website experience based on paid/organic keywords


Level 2

Hey all,

has anyone managed to use Adobe Target to change the website (homepage/landing page) experience based on the search performed on a search engine? I have managed to do this with GA 360 and Optimize - very powerful.

As we all know due to not exposing the keywords (Paid) and not passing the query string (SEO) with the keyword, Adobe target gets exposed to the SEO value after the homepage/landing page loads, so I was wondering if someone has come up with a custom solution for this obvious case .

Perhaps some API integration between AdWords to Adobe Target?

Please note, we don't have Adobe Audience Manager yet.



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